In-store marketing strategies that apply to brick-and-mortar stores can give your brand a leg up in the digital world. The key to welcoming customers in real-time and increasing your sales is to improve your marketing tools because opening the shutters in the morning and chasing customers won't always yield the best results. Take a look at our suggestions for giving your customers a different and compelling experience, especially during the sales phase.

Why You May Need In-Store Marketing?

First of all, you may be very happy with your store and think, "What more can I do?" However this is not the case for customers; factors such as the resizing of shopping habits, increased selectivity, and new trends affect the purchasing decisions of your customers. Especially with the widespread use of the digital age, physical shopping can be given a second thought. If you want your brand to be special and to be visited by customers in all circumstances, you need to have good reasons!

If you have at least one of the following situations, you need in-store marketing strategies:

  • Your market share is not high enough: No matter what industry you are in, you should develop in-store marketing tools to increase your sales and have a good share, especially in a competitive market.
  • Your product visibility is low: It is not easy to achieve product visibility in a competitive industry, you can increase your product visibility with various advertising tools and design touches.
  • Your sales are down for one reason or another: You should pay attention to in-store marketing to increase low sales due to global crises, regional problems, or disruptions in your stocks.



Marketing Strategies to Increase Your In-Store Sales

Whether you are doing digital marketing or in-store marketing, you should start by analyzing your target audience to shape your marketing strategies. You should plan your stocks and campaigns in the long term and don't forget to take advantage of special occasions. You can follow the steps below to make your store more attractive.

Provide Brand Training to Your Employees to Increase In-Store Sales

The success of your marketing strategies depends on knowing how to market. Invest in sales and marketing training for your employees. Customer-oriented employees, not just about store layout or payment, will attract customers more. Instil in your employees what you want to stand for as a brand and give them feedback. Thus, over time, your employees can improve themselves socially and communicate with customers in better ways. 

Utilize the Principles of Marketing Psychology

Thanks to the principles of marketing psychology, which we explained in detail in our previous article, you can understand consumer psychology, decision-making mechanisms, how to establish sincerity and trust and start speaking the language of your customers.

  • Make them feel valued with the principle of reciprocity: Do your customers favors or discover ways to do favors. Feedback surveys and personalized campaigns are opportunities to engage with them in real time.

  • Include customer reviews with the Social Proof principle: Have customer experiences with your products and build a real and trustworthy environment with this information that you can use when promoting a product.

  • Expose people to your logo/products: Known as the exposure effect, this strategy is based on ensuring that your brand is somehow embedded in consumers' memories. Advertisements, billboards, and digital media are the best platforms for this.

  • Increase sales by emphasizing dwindling stock: According to the scarcity theory, when the number or quantity of something decreases, it can be more valuable to people; for example, even if it is not the exact size, even if it is not the exact color they want, the number of people who buy that product, because it is one of the last two products, is quite high.

  • Optimize assortment: This is referred to as the paradox of choice, and it is observed that as the number of varieties decreases, the rate of (positive) decision-making and the speed of decision-making increases. Especially if your store is not very big, it may not be a good idea to have many versions of a product.

Pay Attention to Shelf Arrangements and Lighting of Your Store

Shelf layouts may sound pretty straightforward, but when you enter the store, the first picture you get is one of order, light, and color. If the store looks cluttered, customers are less likely to spend time inside and therefore less likely to shop. Similarly, factors such as placing your products too tightly, lighting that does not illuminate the products sufficiently, and the lack of a comfortable walking path in your store are a process that makes the in-store experience difficult for customers. If necessary, you can get support from a store visual manager and leave this job in the hands of professionals.


Pay Attention to the Store Entrance

The store entrance is a very important aspect for a brand to increase its in-store sales; if it doesn't look attractive out of the corner of your eye, your store may not be worth entering. Display your best products at the store entrance, and if you are in the campaign period, of course, it is also attractive for customers to see campaign banners here.

Display Campaigns in the Right Place

Make sure that the discounts in your store are positioned correctly. It is common for shoppers to see sale items on the shelf or the rack wherever there is a sale poster. When the situation is reversed, the customer may not be aware of the product price until they get to the checkout and may be disappointed. Preventing such situations and, of course, making sure that price tags are updated is very effective in building brand trust and making them loyal customers.

Implement Loyalty Programs to Keep Your Customers Engaged

If you want every customer to stick with you, you need to offer them more than just products and invest in marketing strategies that will transform your customers into loyal customers. Pay attention to this strategy, which is called loyalty programs and aims to bind the customer. For example, a 15% discount on the third purchase, a 10% promotional code if you bring a friend, a points system that accumulates as you shop, a lottery right earned by sharing on social media, and many other applications can allow a person to make multiple purchases, get to know your products more and spread them around.

Take Your Brand One Step Further Through In-Store Marketing Strategies

Keeping your store presentable at all times and providing customers with a good store experience is all about in-store strategies. Now grab your pen and paper and start writing down your shortcomings. Profitable days are waiting for you when you can understand your customer base and speak their language!